Exhibitors

Exhibitor Marketing Kit

NEW for 2013! VIP Morning Meetings
DDW’s new VIP Morning Meetings let attendees beat the crowds and meet one-on-one with you. Meetings will take place Sunday through Tuesday before the exhibit hall opens. You have the option to opt out of the VIP Morning Meetings. If you decide to participate, we have included marketing material for you to use to notify attendees of your participation.

Get the word out to your customers and maximize the traffic in your booth with the exclusive and customizable DDW 2013 Exhibitor Marketing Kit. Whether you use web, print or direct mail, there is a piece here to suit your needs.

The files are contained within zip folders. Download the zip files and then extract the files to your computer. There are two versions of the print ads and the postcard.

DDW 2013 Customizable Exhibitor Banners.zip.

Use these customizable web banners to place on websites of your choosing. There are four sizes available:

  • 160X600
  • 250x250
  • 336x280
  • 728x90

The files are PowerPoint format and are PC and MAC compatible.

To create a custom banner ad:

  1. Replace “Company ABCDE” with your organization’s name.
  2. Replace “XXXX” with your booth number.
  3. If necessary, adjust the type size to make it fit in the white area.
  4. Under the “File Menu” select “Save As Other File Formats”
  5. Make sure “jpeg” is selected.
  6. Name your file appropriately, and navigate to the folder you wish to save it to.
  7. Preview your graphic using a Web browser.

 

DDW 2013 Customizable Print Ads.zip.

Use these files to create customizable print ads. The ads available as bleed and no bleed. The document links and fonts are contained in separate folders within the zip file. The files are Adobe InDesign Files and are PC and MAC compatible.

You will notice two files:

  • Print Ad_VIP Opt In – For those exhibitors who wish to participate in the VIP Morning Meetings
  • Print Ad_VIP Opt Out – For those exhibitors who do not wish to participate in the VIP Morning Meetings

Links

As the file opens, you see of the following two messages:

  • The documents contains links that have been modified and need to be updated (You will need to select Update Links)
  • The document contains links that are missing. Use the “Links” panel to relink the document.
  • Open the links panel and double click on the link.
  • Browse for the appropriate link in the extracted links folder to fix the document

Fonts

  • PC Users - The supplied fonts are not PC compatible. Windows will automatically apply a substitute font.
  • MAC Users - You may need to install the supplied fonts.

To create a custom exhibitor ad:

  1. Replace “Company ABCDE” with your organization’s name.
  2. Replace “XXXX” with your booth number.
  3. If necessary, adjust the type size to make it fit in the white area.
  4. When complete, export the file as a PDF.
  5. Name your file appropriately, and navigate to the folder you wish to save it to.
  6. Preview your file using Adobe Acrobat.

DDW 2013 Customizable Postcard.zip.

Use these files to create a customizable postcard that you may mail to the customer base of your choosing. The document links and fonts are contained in separate folders within the zip file. The files are Adobe InDesign Files and are PC and MAC compatible.

You will notice two files:

  • Postcard_VIP Opt In – For those exhibitors who wish to participate in the VIP Morning Meetings
  • Postcard_VIP Opt Out – For those exhibitors who do not wish to participate in the VIP Morning Meetings

Links

As the file opens, you may see one of the following two messages:

  • The documents contains links that have been modified and need to be updated (You will need to select Update Links)
  • The document contains links that are missing. Use the “Links” panel to relink the document.
  • Open the links panel and double click on the link.
  • Browse for the appropriate link in the extracted links folder to fix the document

Fonts

  • PC Users - The supplied fonts are not PC compatible. Windows will automatically apply a substitute font.
  • MAC Users - You may need to install the supplied fonts.

To create a custom postcard:

  1. Replace “Company ABCDE” with your organization’s name.
  2. Replace “XXXX” with your booth number.
  3. If necessary, adjust the type size to make it fit in the white area.
  4. When complete, export the file as a PDF.
  5. Name your file appropriately, and navigate to the folder you wish to save it to.
  6. Preview your file using Adobe Acrobat.

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